✦ The Only Plug-N-Play Winery In a Box

Own Your Wine Brand.
No Vineyard Required.
No Liquor License.

Name: Virtual Winery Program
Brand: McClain Cellars
Price: 5997 USD

The Virtual Winery: Build, Launch, and Scale a Private Label Wine Business in 90 Days. By partnering with McClain Family Cellars and VintnerPro, you bypass the overhead and move straight to the most important part of the business — Brand Building and Sales.

Award-winning California wines Custom labels & branding E-commerce website included Wine club setup ONE-on-ONE coaching 30-day money-back guarantee

See Pricing & Packages ↓ Book a Free Strategy Call

Day Launch

1,000s

Academy Members

Program Tiers

100%

Done-With-You

30-Day

Money-Back Guarantee

The Concept

What Exactly is a Virtual Winery?

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A Virtual Winery is an online wine business in your brand — without owning a physical winery, vineyard, or production facility. You get access to thousands of gallons of premium California wine, work with our expert winemaker, design your own labels, and sell bottles under your own brand through your own website, wine club, and retail channels.

Private label wine brands created through the Virtual Winery Program

Hannas, Brightwater, Campus Jax & Joe's — all real brands created through the Virtual Winery Program

Your Wine Brand,
Powered by Intelligence

VintnerPro is the proprietary software platform we built and own — the command center that unifies your Square POS, wine club, compliance, and financials into one system. Built from the ground up for multi-location wine operations.

Acquire your wine — inventory, allocations, and fulfillment in one place
Sell & service — e-commerce, wine club, reservations, and retail
Market & grow — CRM, email, SMS, loyalty, and referrals
Manage your wine club & customer base — memberships, billing, retention

Explore VintnerPro →

What's Included in Every Program

"Virtual Winery is the only done-with-you and done-for-you system for creating your own private label wine business so you can establish your brand, create a path to profit in wine, and build your Founding Members so you can mold, market and monetize a wine brand."

✓Access to thousands of gallons of premium California AVA wine, ready to be labeled under your brand
✓Custom wine label design — your name, your story, your brand identity on every bottle
✓A professional wine brand website with e-commerce so you can sell bottles online from day one
✓Wine club setup — recurring revenue from members who get your wine quarterly or monthly
✓Access to Winery Academy training library — hours of video training on wine business, branding, and sales
✓Live webinars and coaching calls with Jason McClain, Vito La Fata, and Dean Guzman
✓Step-by-step guidance from winery owners who have already built successful wine brands
✓Monthly hosting through Winery Academy — your brand stays active and growing

Real Brands Built Here

Your Label. Your Story.
Award-Winning California Wine.

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Every brand below was designed, labeled, and launched through the Virtual Winery Program. Hover each bottle to see the brand. One of these could be yours.

McClain · Wings Pinot Noir

Starfish Lucky 13 · Cabernet

The Venetian Island Mystique & Caribe Royale Re-Mixer — private label pair

The Venetian & Caribe Royale Island Mystique · Re-Mixer · Private Label

Bosley 50th Cabernet Sauvignon

Ghostlight · Showtime Pinot Noir

Smooth Jazz · Winelight Merlot

The Clark Gable Collection Against All Odds · Syrah

Director's Cut Santa Ynez Valley

Armstrong Cellars Blush & Kiss Sparkling Rosé

Armstrong · Blush & Kiss Sparkling Rosé

Armstrong · Posh & Blonde Cabernet · Viognier

Armstrong · Gloss & Velvet Chardonnay · Barbera

From The Venetian to Ghostlight to Armstrong Cellars — every brand starts with our premium California juice and your unique vision.

Start Building Your Brand ↓

Jason McClain, Founder of McClain Cellars

A Letter From the Founder

Your Dreams. Our Craft.
One Shared Vision.

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For over a decade, I've had the privilege of crafting wine that ends up on tables at weddings, dinners, quiet Sunday evenings, and loud Saturday celebrations — wine that brings people together and puts a smile on the faces of the people we love.

That's been the best job in the world. And now, I want to share it with you.

When you join the Virtual Winery Program, you're not just building a brand — you're stepping into a tradition we've spent years perfecting. Our team isn't here just to help you make and market your wine. We're here to build the very best version of your dream, shoulder to shoulder with you, every step of the way.

I can't wait to see what you create.

Jason McClain Jason McClain — Founder, President & CEO · McClain Cellars

Choose Your Level

Three Paths to Your Wine Brand

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All tiers include access to award-winning California wine, label design, Winery Academy training, and coaching. Choose the level that matches where you are today — you can always upgrade.

Pay in full and save. 3-pay and 6-pay plans available.

Tier 1

Launchpad

Start Your Wine Brand Journey

$5,997

One-Time Payment

+ CA sales tax at checkout

+ $299/month VintnerPro software & hosting (billed monthly)

✓ Custom wine labels: 2 included (design + COLA-filed)
— 1-on-1 private coaching calls
— Wholesale network listing
✓ Design & filing priority: Standard
✓ Use of our liquor license + all TTB & ABC filings
✓ Access to 40,000+ gallons of California AVA wine
✓ Consignment inventory — sell without buying stock
✓ Complete brand website + e-commerce + Wine Club
✓ VintnerPro CRM + nationwide DTC dropshipping
✓ Virtual Winery LaunchPad Course + Winery Academy library

30-day money-back guarantee

$299/month VintnerPro Software, Hosting & Maintenance — Required on All Tiers

All tiers require a $299/month VintnerPro software, hosting and maintenance fee for ongoing website tools, hosting, and community access. This starts when your website & business go live in 90 days. Separate from your program investment above.

The 4-Phase Roadmap

The 4-Phase Roadmap to Your Grand Opening

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Most aspiring winery owners spend millions on land and equipment before selling a single bottle. We've changed the game. Our proven system takes you from "zero" to a fully functional wine brand in exactly 90 days.

Phase 1: Brand Development

The moment you enroll, your build-out begins — you can schedule your onboarding call with our team right away, and begin course materials instantly. No waiting on a 48-hour clock.

Strategy Session: Map out your vision, niche, and launch plan with a VintnerPro / Winery Academy coach.
Audience & Niche Identification: Position your brand around your unique "superpower" — culinary expertise, storytelling, or community.
Brand Message & Story: Define how your brand enters the market and stands out from competitors — to win over buyers and convert more sales.
Core Values & Community: Build the cultural backbone of your future wine club.

Phase 2: Wine Selection & Label Development

Shiner Sample Kit: We ship you top-selling California wines to sample at home — pick the profiles for your collection.
Custom Label Design: Work with our design team to create professional, TTB-compliant labels that tell your story.
Wine Story & Imagery: Our copy team names your wines and crafts the "message in the bottle" so your labels pop on the shelf and connect emotionally.
Legal Heavy Lifting: We handle all TTB and ABC filings — including COLA approvals for every label.

Phase 3: Website, E-Commerce & Wine Club Build-Out

The Digital Storefront: We design and launch your professional, mobile-ready e-commerce website.
VintnerPro Portal: Access the "brain" of your operation — orders, club members, sales, marketing, and more.
VintnerPro CRM: One plug-n-play system that runs email, social, SMS, and communications. One login. One password.
Recurring Revenue Engine: Full Wine Club module setup — monthly or quarterly residual income.
VintnerPro Financial Hub: Sync your whole business to QuickBooks — one financial dashboard for inventory, operations, and planning.

Phase 4: Launch & Fulfillment

Nationwide Dropshipping: We fulfill and ship every order from our temperature-controlled cellar — in your branded packaging.
"First Sips" Marketing: Templates and scripts to execute your launch event and convert tastings into online sales.
The "Inner Circle" Strategy: Identify your "Hot 100" list so your first 10+ club members are locked in before you even launch.
The Merchant Advantage: We act as the Merchant of Record — processing payments, paying excise tax, handling compliance — so you focus on marketing and sales.

Winery Academy — Jason's coaching session

Winery Academy — Red Wine Fermentation lesson

World-Class Training From People Who've Done It

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When you join the Virtual Winery Program, you get full access to the Winery Academy training library — an ever-growing collection of video programs, live webinars, and archived sessions taught by working winery owners.

▶ Avoiding the Vintner Pitfalls — with Vito La Fata
▶ Establishing a Brand with Purpose & Profit
▶ How to Start a Winery (Complete Foundation Course)
▶ Liquor License Basics — State-by-State Breakdown
▶ Red Wine Fermentation — with Dean Guzman
▶ Profits from Grape to Bottle
▶ Winery Revenue Models & Pricing Strategy
▶ Social Media Center for Wine Brands
▶ Mastering the Bulk Wine Market
▶ Monthly live webinars + full archive access

Book a Free Strategy Call →

Everything You Need

Your Complete Wine Brand Toolkit

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Premium California Wine

Thousands of gallons of hand-crafted California AVA wine, made by our Head Winemaker Dean Guzman — ready to be bottled and labeled in your brand.

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Custom Label Design

Professional wine label design created for your brand. Your name, your artwork, your story — on every bottle you ship to customers and restaurants.

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Wine Brand Website

A fully-built, mobile-ready website for your wine brand — including e-commerce so customers can order bottles online from anywhere in the country.

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Wine Club Setup

Launch a wine club with founding members who receive your wine on a recurring basis. Build predictable monthly recurring revenue from loyal fans of your brand.

🎓

Winery Academy Training

Unlimited access to the Winery Academy training library — covering wine business, branding, marketing, liquor licensing, bulk wine, winery operations, and much more.

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Personalized Coaching

One-on-one coaching sessions with the founders of McClain Cellars and the Winery Academy team — people who've built real wine businesses and know what works.

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Wholesale Distribution

Learn to get your wine into restaurants, hotels, and retail stores. Our team teaches you the wholesale channel and how to pitch buyers with your own private label.

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Social Media & Marketing

Access to social media tools, content strategies, and discounted marketing services to build an audience and community around your wine brand.

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Live Webinars & Events

Monthly live webinars, masterminds, and in-person events where you learn alongside other wine entrepreneurs and get direct access to the faculty team.

Your Coaches

Learn from Working Winery Owners

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These aren't consultants who teach theory. Jason, Vito, and Dean run actual wine businesses — and they'll coach you with the real-world knowledge that only comes from doing it.

Jason McClain

Founder · McClain Cellars · Winery Academy

Winery owner, wine entrepreneur, and founder of McClain Cellars, Inc. Jason has built a multi-brand private label wine empire and now teaches others how to do the same. A recurring theme with Jason is opportunity — he's constantly showing members how to carve out their niche in the wine business.

Vito La Fata

Founder · La Fata Cellars · Faculty

Vito is the founder of La Fata Cellars and a master of building wine brands with purpose and story. His 5-part series "Avoiding the Vintner Pitfalls" is one of the most sought-after programs in the Winery Academy library. Vito teaches the real secrets to wine business success.

Dean Guzman

Head Winemaker · McClain Cellars Faculty

Dean is the Head Winemaker at McClain Cellars and the craftsman behind every bottle in our Virtual Winery Program. Based at our custom crush facility in Buellton, CA, Dean hand-crafts each varietal — from the Cabernet Sauvignon to the Chardonnay — and teaches the art and science of winemaking in the Winery Academy.

Free Strategy Call

Not Sure Where to Start?
Book a Free 30-Minute Call

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Talk directly with a member of the Winery Academy team. We'll learn about your background, your vision for your wine brand, and recommend the right program for where you are today. No pressure — just clarity.

✦ Learn which tier is right for your goals and budget
✦ Get a realistic 90-day launch roadmap for your brand
✦ Ask any questions about wine, labels, or the business
✦ See real examples of brands others have built
✦ Walk away with a clear next step — no obligation

Or try a Shiner Wine Sample Kit first →
Experience the actual wine before committing to a program. Sample kits start at $295 and include 7 varieties of hand-crafted California wine. Order at shiners.mcclaincellars.com

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You're on the List!

Thank you! A member of the Winery Academy team will reach out within 1 business day to schedule your free strategy call.

Check your email for a confirmation from [email protected].

Common Questions

Frequently Asked Questions

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Do I need any experience in wine or business to start? ▾

Absolutely not. Many of our most successful members started with zero wine knowledge and zero business experience. The Virtual Winery Program is designed to walk you through every step — from wine selection to label design to selling your first bottle. That's why we offer done-with-you and done-for-you options.

Do I need a liquor license to sell wine? ▾

Licensing requirements vary by state and by how you sell (direct-to-consumer, wholesale, etc.). The Winery Academy includes a full training on "Liquor License Basics" that covers state-by-state requirements. Your coaching team will help you understand exactly what you need for your specific situation and geography.

How is the monthly software fee different from the program fee? ▾

Your program investment (paid through McClain Cellars) covers your wine, labels, website build, and coaching sessions — it's the launch package. All tiers then require a $299/month VintnerPro software, hosting & maintenance fee for ongoing website tools, hosting, and community access. This fee starts when your website and business go live — typically 90 days out.

Do I have to use your website and platform? ▾

Yes. Since you are operating under our license and we are the Merchant of Record, all sales must run through our online payment portal for government reporting and compliance. You also get access to our shipping and fulfillment infrastructure — which means your orders and sales need to sync with our distribution channels to work end-to-end.

When does the website/software fee begin? ▾

When your website goes live — typically 90 days out. You are not billed the monthly fee during the build-out.

Does my Virtual Winery Program come with inventory? ▾

No. You can operate on consignment (no upfront inventory cost), or pre-pay for inventory to lower your cost of goods and increase your profit margin. Pre-pay can start as small as 6 cases.

What is the QuickBooks payment process? ▾

Program purchases are processed through McClain Cellars via QuickBooks Payments — a secure, Intuit-backed payment system. When you request to enroll, our team will send you a QuickBooks invoice with a secure payment link. You can pay via credit card, debit card, or bank transfer. Payment plans (3-pay and 6-pay) are set up as recurring schedules through the same system.

Can I upgrade from one tier to another? ▾

Yes. You can start at the Launchpad level and upgrade to Accelerator or Enterprise at any time. Your existing investment will be credited toward the upgrade. Many members start at Launchpad to get their brand launched and then upgrade once they've validated their concept and are ready to scale.

How does the 30-day money-back guarantee work? ▾

You have 30 days from enrollment to review everything — the training, the coaching, the wine samples — and if for any reason you're not completely blown away by what you've received, simply contact us and we'll issue a full, 100% refund of your program investment. No questions asked.

What if I want to taste the wine before buying a program? ▾

That's exactly what the Shiner Wine Sample Kit is for. Order a Standard ($295) or Premium ($795) kit at shiners.mcclaincellars.com and receive 7–10 bottles of the actual California wines that will go under your brand. Once you taste them, you'll understand what you're building with.

Two Ways to Get Started

Ready to Start? Pick Your Path.

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Start Your Wine Brand

Choose your tier, pay securely on this page, and your build-out begins immediately — schedule your onboarding call whenever you're ready. Your brand launches in 90 days.

See Packages & Buy Now →

or call us: (888) 648-8881

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Taste the Wine First

Not ready to commit yet? Order a Shiner Wine Sample Kit — the exact California wines that will carry your label. 7 bottles, $295 shipped to your door.

Order Sample Kit — $295 →

Try it. Love it. Then build your brand.

Own Your Wine Brand.
No Vineyard Required.
No Liquor License.

Benefits of Virtual Winery Revealed