✦ Powered by McClain Cellars & ONE Academy

Launch Your Own Wine Brand
in 90 Days or Less

The Virtual Winery is a done-with-you & done-for-you system for building your own private label wine business — complete with California wines, custom labels, an e-commerce website, and personalized coaching from Jason McClain and the ONE Academy team.

Award-winning California wines Custom labels & branding E-commerce website included Wine club setup ONE-on-ONE coaching 30-day money-back guarantee

See Pricing & Packages ↓ Book a Free Strategy Call

Day Launch

1,000s

Academy Members

Program Tiers

100%

Done-With-You

30-Day

Money-Back Guarantee

The Concept

What Exactly is a Virtual Winery?

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A Virtual Winery is an online wine business in your brand — without owning a physical winery, vineyard, or production facility. You get access to thousands of gallons of premium California wine, work with our expert winemaker, design your own labels, and sell bottles under your own brand through your own website, wine club, and retail channels.

Private label wine brands created through the Virtual Winery Program

Hannas, Brightwater, Campus Jax & Joe's — all real brands created through the Virtual Winery Program

What's Included in Every Program

"Virtual Winery is the only done-with-you and done-for-you system for creating your own private label wine business so you can establish your brand, create a path to profit in wine, and build your Founding Members so you can mold, market and monetize a wine brand."

✓Access to thousands of gallons of premium California AVA wine, ready to be labeled under your brand
✓Custom wine label design — your name, your story, your brand identity on every bottle
✓A professional wine brand website with e-commerce so you can sell bottles online from day one
✓Wine club setup — recurring revenue from members who get your wine quarterly or monthly
✓Access to ONE Academy training library — hours of video training on wine business, branding, and sales
✓Live webinars and coaching calls with Jason McClain, Vito La Fata, and Dean Guzman
✓Step-by-step guidance from winery owners who have already built successful wine brands
✓Monthly hosting through Winery Academy — your brand stays active and growing

Choose Your Level

Three Paths to Your Wine Brand

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All tiers include access to award-winning California wine, label design, ONE Academy training, and coaching. Choose the level that matches where you are today — you can always upgrade.

Pay in full and save. 3-pay and 6-pay plans available.

Tier 1

Launchpad

Start Your Wine Brand Journey

$2,997

one-time payment

+ $97/month Winery Academy hosting (billed monthly)

✓ 2 custom wine label designs
✓ 250 bottles of California AVA wine
✓ Wine brand website (5 pages)
✓ Online bottle sales enabled
✓ Elite Winery Academy membership (1 year)
✓ ONE Academy training access
✓ 2 one-on-one coaching sessions
✓ Private label & label review
✓ Community support & live webinars

30-day money-back guarantee

Monthly Winery Academy Hosting — Required

Your Virtual Winery is hosted on the Winery Academy platform, giving you ongoing access to training, community, live webinars, and your wine brand website tools. Billed monthly through Winery Academy — separate from your program investment above.

Everything You Need

Your Complete Wine Brand Toolkit

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Premium California Wine

Thousands of gallons of hand-crafted California AVA wine, made by our Head Winemaker Dean Guzman — ready to be bottled and labeled in your brand.

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Custom Label Design

Professional wine label design created for your brand. Your name, your artwork, your story — on every bottle you ship to customers and restaurants.

💻

Wine Brand Website

A fully-built, mobile-ready website for your wine brand — including e-commerce so customers can order bottles online from anywhere in the country.

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Wine Club Setup

Launch a wine club with founding members who receive your wine on a recurring basis. Build predictable monthly recurring revenue from loyal fans of your brand.

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ONE Academy Training

Unlimited access to the ONE Academy training library — covering wine business, branding, marketing, liquor licensing, bulk wine, winery operations, and much more.

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Personalized Coaching

One-on-one coaching sessions with the founders of McClain Cellars and the ONE Academy team — people who've built real wine businesses and know what works.

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Wholesale Distribution

Learn to get your wine into restaurants, hotels, and retail stores. Our team teaches you the wholesale channel and how to pitch buyers with your own private label.

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Social Media & Marketing

Access to social media tools, content strategies, and discounted marketing services to build an audience and community around your wine brand.

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Live Webinars & Events

Monthly live webinars, masterminds, and in-person events where you learn alongside other wine entrepreneurs and get direct access to the faculty team.

ONE Academy

World-Class Training From People Who've Done It

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When you join the Virtual Winery Program, you get full access to the ONE Academy training library — an ever-growing collection of video programs, live webinars, and archived sessions taught by working winery owners.

▶ Avoiding the Vintner Pitfalls — with Vito La Fata
▶ Establishing a Brand with Purpose & Profit
▶ How to Start a Winery (Complete Foundation Course)
▶ Liquor License Basics — State-by-State Breakdown
▶ Red Wine Fermentation — with Dean Guzman
▶ Profits from Grape to Bottle
▶ Winery Revenue Models & Pricing Strategy
▶ Social Media Center for Wine Brands
▶ Mastering the Bulk Wine Market
▶ Monthly live webinars + full archive access

Book a Free Strategy Call →

The Process

From Zero to Wine Brand in 90 Days

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Choose Your Program & Enroll

Select the Launchpad, Accelerator, or Enterprise tier. Choose your payment plan (1-pay, 3-pay, or 6-pay). Your program investment is charged directly on-site by credit card through McClain Cellars — secure, instant confirmation.

Strategy Session with Your Coach

Within 48 hours, you'll schedule your first one-on-one call with a member of the ONE Academy team. You'll map out your wine brand vision, niche, and 90-day launch plan.

Wine Selection & Label Design

Choose your wine varieties from our California AVA collection. Work with our design team to create your custom wine labels. This is where your brand comes to life.

Website & Wine Club Launch

Your wine brand website is built and deployed. Your e-commerce store and wine club enrollment pages go live. You begin building your Founding Members list.

Train, Market & Sell

Dive into the ONE Academy training library, attend live webinars, and get coaching support as you build your brand audience, make sales, and grow toward wholesale distribution.

Your Coaches

Learn from Working Winery Owners

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These aren't consultants who teach theory. Jason, Vito, and Dean run actual wine businesses — and they'll coach you with the real-world knowledge that only comes from doing it.

Jason McClain

Founder · McClain Cellars · ONE Academy

Winery owner, wine entrepreneur, and founder of McClain Cellars, Inc. Jason has built a multi-brand private label wine empire and now teaches others how to do the same. A recurring theme with Jason is opportunity — he's constantly showing members how to carve out their niche in the wine business.

Vito La Fata

Founder · La Fata Cellars · Faculty

Vito is the founder of La Fata Cellars and a master of building wine brands with purpose and story. His 5-part series "Avoiding the Vintner Pitfalls" is one of the most sought-after programs in the ONE Academy library. Vito teaches the real secrets to wine business success.

Dean Guzman

Head Winemaker · McClain Cellars Faculty

Dean is the Head Winemaker at McClain Cellars and the craftsman behind every bottle in our Virtual Winery Program. Based at our custom crush facility in Buellton, CA, Dean hand-crafts each varietal — from the Cabernet Sauvignon to the Chardonnay — and teaches the art and science of winemaking in the ONE Academy.

Free Strategy Call

Not Sure Where to Start?
Book a Free 30-Minute Call

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Talk directly with a member of the ONE Academy team. We'll learn about your background, your vision for your wine brand, and recommend the right program for where you are today. No pressure — just clarity.

✦ Learn which tier is right for your goals and budget
✦ Get a realistic 90-day launch roadmap for your brand
✦ Ask any questions about wine, labels, or the business
✦ See real examples of brands others have built
✦ Walk away with a clear next step — no obligation

Or try a Shiner Wine Sample Kit first →
Experience the actual wine before committing to a program. Sample kits start at $295 and include 7 varieties of hand-crafted California wine. Order at shiners.mcclaincellars.com

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You're on the List!

Thank you! A member of the ONE Academy team will reach out within 1 business day to schedule your free strategy call.

Check your email for a confirmation from jason@mcclaincellars.com.

Common Questions

Frequently Asked Questions

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Do I need any experience in wine or business to start? ▾

Absolutely not. Many of our most successful members started with zero wine knowledge and zero business experience. The Virtual Winery Program is designed to walk you through every step — from wine selection to label design to selling your first bottle. That's why we offer done-with-you and done-for-you options.

Do I need a liquor license to sell wine? ▾

Licensing requirements vary by state and by how you sell (direct-to-consumer, wholesale, etc.). The ONE Academy includes a full training on "Liquor License Basics" that covers state-by-state requirements. Your coaching team will help you understand exactly what you need for your specific situation and geography.

How is the monthly Winery Academy hosting different from the program fee? ▾

Your program investment (paid through McClain Cellars) covers your wine, labels, website build, and coaching sessions — it's the launch package. The Winery Academy monthly membership ($97–$477/month depending on tier) is the ongoing platform that hosts your website, keeps your training access active, and provides ongoing live webinars and community support. Think of it as your operating cost once you're live.

What is the QuickBooks payment process? ▾

Program purchases are processed through McClain Cellars via QuickBooks Payments — a secure, Intuit-backed payment system. When you request to enroll, our team will send you a QuickBooks invoice with a secure payment link. You can pay via credit card, debit card, or bank transfer. Payment plans (3-pay and 6-pay) are set up as recurring schedules through the same system.

Can I upgrade from one tier to another? ▾

Yes. You can start at the Launchpad level and upgrade to Accelerator or Enterprise at any time. Your existing investment will be credited toward the upgrade. Many members start at Launchpad to get their brand launched and then upgrade once they've validated their concept and are ready to scale.

How does the 30-day money-back guarantee work? ▾

You have 30 days from enrollment to review everything — the training, the coaching, the wine samples — and if for any reason you're not completely blown away by what you've received, simply contact us and we'll issue a full, 100% refund of your program investment. No questions asked.

What if I want to taste the wine before buying a program? ▾

That's exactly what the Shiner Wine Sample Kit is for. Order a Standard ($295) or Premium ($795) kit at shiners.mcclaincellars.com and receive 7–10 bottles of the actual California wines that will go under your brand. Once you taste them, you'll understand what you're building with.

Two Ways to Get Started

Ready to Start? Pick Your Path.

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Start Your Wine Brand

Choose your tier, pay securely on this page, and your coaching call gets scheduled within 48 hours. Your brand launches in 90 days.

See Packages & Buy Now →

or call us: (888) 648-8881

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Taste the Wine First

Not ready to commit yet? Order a Shiner Wine Sample Kit — the exact California wines that will carry your label. 7 bottles, $295 shipped to your door.

Order Sample Kit — $295 →

Try it. Love it. Then build your brand.

Launch Your Own Wine Brand
in 90 Days or Less

What Exactly is a Virtual Winery?

Your Label. Your Story.
Award-Winning California Wine.

Three Paths to Your Wine Brand

Monthly Winery Academy Hosting — Required